Select a publicly traded organization that has demonstrated success in its industry in the last five years.
(Exxon Mobile)
1.Identify an innovation strategy example (blue ocean, disruptive, fast second, or value). Literally, what did this organization do to create or develop and seize this opportunity? Define which innovation theory best fits this case study organization and what evidence was used in reaching this conclusion.
2.What have been the implications of the organizations innovation strategy on growth? Has the organization been able to sustain success? What are its prospects for the future?
3.Assess what factors affected the organizations success or failure and how the application of strategic management and planning have played a part in defining its ongoing innovation strategies and business model.
4.Where and how do ethics and sustainability affect the organizations innovation strategy and execution?