After reading the chapter attached and 2 articles:
1)https://www.vice.com/en/article/88apnv/underpaid-workers-are-being-forced-to-train-biased-ai-on-mechanical-turk
2)https://slate.com/technology/2021/04/scatterlab-lee-luda-chatbot-kakaotalk-ai-privacy.html
What concerns do you have regarding the ethical use of AI? How could you address these concerns if you were to implement AI in your business?
Paper Instructions: For this Module 3 SLP Assignment, you are required to apply application to Product/Service- “Travel Agency” as it relates to a Distribution & Marketing Plan for the company. Research is required. The written assignment requires an Intro (2-3 sentences), Body, Conclusion (2-3sentences), in-text citations and References, written in third person. Please show clearly in the written report the topics from the Mod3SLP being answered directly & entirely. A Template is provided to formulate the paper flow. Use the overview attachment for references (hyperlinks) and very important, please use schools library as directions Research Instructions state as a MUST requirement. Also, be careful of paragraph construction and using very long paragraphs. Develop a single idea (based off subtitles) in a paragraph rather than multiple ideas, which can impede readability and understanding.
Paper instructions: For this Module 3 Case, it involves learning about marketing and creating a distribution & marketing plan. The Case Assignment Expectations: The written assignment requires an Intro, Body, Conclusion, in-text APA citations and References, written in third person. Please show clearly in the written report the topics from the Mod3 Case Assignment being answered directly & entirely. Use the background/overview attachment for references (attached) along with 3 other sources that you find. The assignment includes a template to follow to help the flow of the assignment. Very important, please Be careful of paragraph construction and using very long paragraphs. Develop a single idea in a paragraph rather than multiple ideas, which can impede readability and understanding.
Paper instructions: Please read through the attachment & complete the assignment. Answer Discussion utilizing in-text citations and References per the assignment instructions. Please also show clearly the questions being answered directly & precisely according to the directions provided. Background information reading attached in hyperlinks of attachment.
When pharmaceutical companies market to customers they must take the time to consider who influences the customers decision making. There are many social influences as well as psychological variables that dictate a patients course of action for an illness. Some patients may choose not to get treatment, other patients may ask their doctor for a particular brand name drug because someone they know had success when taking it.
Assuming the perspective of the patient, write about the social and psychological variables that will influence a patient when deciding on a treatment/medication. You need to identify a minimum of 5 social and psychological variables that would influence a patient. After you have identified the different variables / influencers, discuss who you think pharmaceutical companies should market too.
On your cover page, include your name, and date. The final product will be a paper that is 2 pages double-spaced, with 2-3 references, APA formatted.
Imagine you had Interview someone that has a position to which you aspire, or works in a field in which you are interested. Your dream job is to be an athlete director working with kids in a school. Mostly grades from Pr4-12 grades. Like what do you have to do to get there. What internships or volunteer work. You have a masters in sports Administration. What can that degree help with. Do you need to be certified to become an athlete director?
https://www.workinsports.com/blog/five-reasons-you-should-become-an-athletic-director/
https://www.stu.edu/news/how-to-become-an-athletic-director/
Research and discuss the development of the iPhone. How was it created? How was it a disruptive innovation? How did it move through the Adoption curve and why?
Upload your analysis as a 35-page paper, exclusive of title page and appendices, in MS Word format, 12-point Times New Roman Font, double-space following APA Style Format.
Assignment #2: Test Market Designs
Please recommend a test market design and address the associated questions for 2 of the following 5 scenarios. In your answer, be sure to label the Independent Variables (IV), the Dependent Variables (DV), and any control variables. Include the timeline and associated costs. Also, in answering the questions, you might consider using X and O to help describe your plan. See experimental designs starting on page 158. Be as specific as possible. Your test market design for each scenario should be approximately 2-3 pages in length.
Please organize your response to each scenario using the following headings:
1. Objective of Test-Market:
2. Variables: Identify the main IV(s) and DV(s)
3. Control Variables: Identify these and explain why you need to control for them.
4. Test procedure details and justification: (briefly describe the plans to carry out the test. What will consumers do? What will the company do? How many test markets? How long should it last for? What are the associated costs? What information do you need to obtain to help answer the question of interest?) Be sure to justify your decisions.
5. Overall Recommendation: Given the associated direct and indirect costs of conducting your proposed test market, and keeping in mind the four main factors listed in the text to consider in determining whether or not to conduct the test market, (p. 167-168) do you recommend conducting the test market you outlined above? Please explain your answer.
a. Design a test of a new pricing strategy for orange juice concentrate. The brand is an established brand, and we are only interested in testing the effect of a 5 percent price increase and a 5 percent price decrease. All other elements of the marketing mix will remain the same.
b. A soft drink company has determined in taste tests that consumers prefer the taste of their diet product when sweetened with Splenda in comparison to Equal. Now they are interested in determining how the new sweetener will play in the marketplace. Design a test market that will achieve this goal.
c. A national pizza wants to test the effect on sales of four different discount coupons. Design a test that will do this in a way that gives a clear read. Your focus should be on the effect on sales volume. Financial analysis after the test results are in will address the revenue and profit impact.
d. A national value-priced hotel chain needs to understand the business impact of including a free buffet style breakfast to guests. Design and justify a test that will do this.
e. A credit card company needs to test its strategy for attracting college students to its card. It is going to continue using booths in student unions and other high-traffic campus locations. It has been offering free CDs from a list to those who sign up for its card, but since other card companies are using this approach, the company wants to try some alternatives. It is considering free MP3 downloads from iTunes and t-shirts featuring popular music groups. Design a test that will tell the company which option to choose if its goal is to increase signups by the largest amount.
Visit Quantcast.com or similarweb.com and obtain traffic data for one or more sites that interest you. Better yet, visit both and compare the data you get from the two different platforms and panels.
Why would a business choose to use either or both of these services?
Submit a one to two-page analysis of the site(s) you visited. Be sure to include reference detail.
For this individual assignment, you are asked to produce a fully referenced Industry Briefing Paper for the Marketing Director of a company of your choice. Note, the size/scale of your chosen organisation [SME, multinational, domestic vs. international], industry/market sector) will be important when writing up your implications for this paper!
The paper needs to be written in 3rd person and provide the Marketing Director of this company with the following:
an up-to-date picture of the practitioner literature and practitioner insights in your chosen topic area (see below for full details) and supported by the Source and Practitioner Insights Worksheets.
provide recommendations regarding future use and/or implications of this topic for your chosen company
Your review of the practitioner literature should draw upon at least eight industry/trade/market reports, newspaper, and magazine articles. It should be fully referenced in Harvard style and should aim to provide a critical overview of research which has been carried out in the area. Your briefing paper can also refer to online blogs, discussion boards and/or academic textbooks.
Your paper should be a maximum of 2000 words (excluding references and appendices).
Topics for the Industry Briefing Paper (choose one only)
Topic 1: COVID-19 and attendance at music festivals
Topic 2: Post-series depression and consumer behaviour
Topic 3: Artificial intelligence in the film industry
Topic 4: Cultural misappropriation and the fashion industry
Topic 5: Service Robots in elderly care networks
Your briefing paper should be addressed to the Marketing Director of your chosen company, suggesting how your insights and recommendations could be incorporated into future marketing plans and activities.
Key elements of an Industry Briefing Paper
Introduction to the briefing paper (clarification of its purpose)
Critical analysis and discussion of your chosen topic are (use the Source Worksheet to help develop the questions and search terms and record sources to be used)
Use of case studies and practitioner comments to clarify how your chosen topic is already being considered/used by other companies in their marketing activities (recording findings on the Practitioner Insights and The Case CT worksheets)
Discussion of key issues and challenges specifically from a marketing perspective (using the findings from above)
Conclusions and recommendations: based on your research, what recommendations would you make to the Marketing Director of your chosen company?
References: List ALL sources used, in Harvard style (refer back to the CT tools for the references)
Appendices: include any case studies and supporting information (include the completed critical thinking worksheets)
Assessment 3: Allocation of Marks for the Industry Briefing Paper
Marking guidelines
Allocated Marks
Introduction to the briefing paper (clarification of its purpose)
5
Critical analysis and discussion of your chosen topic
20
Use of case studies and practitioner comments to clarify how your chosen topic is already being considered/used by other companies in their marketing activities
20
Discussion of key issues and challenges specifically from a marketing perspective (using the findings from above)
20
Conclusions and recommendations: based on your research, what recommendations would you make to the Marketing Director of your chosen company?
20
References: List ALL sources used, in Harvard style
5
Appendices: include any case studies and supporting information (include the completed critical thinking worksheets)
10
Students should also refer to the University Grade Criteria for Level 4 which is available in the Module Handbook.
Rubric
Industry Briefing Paper and Critical Thinking Tasks
Industry Briefing Paper and Critical Thinking Tasks
Criteria Ratings Pts
This criterion is linked to a learning outcome Introduction to the Briefing Paper
5 Pts
Full marks
0 Pts
No marks
5 pts
This criterion is linked to a learning outcome Critical analysis and discussion of the topic
20 Pts
Full marks
0 Pts
No marks
20 pts
This criterion is linked to a learning outcome Case Study and Practitioner Comments/examples
20 Pts
Full marks
0 Pts
No marks
20 pts
This criterion is linked to a learning outcome Key issues and challenges from a marketing perspective
20 Pts
Full marks
0 Pts
No marks
20 pts
This criterion is linked to a learning outcome Conclusions and recommendations
20 Pts
Full marks
0 Pts
No marks
20 pts
This criterion is linked to a learning outcome References
5 Pts
Full marks
0 Pts
No marks
5 pts
This criterion is linked to a learning outcome Appendices
include any case studies and supporting information (including IMPORTANTLY the completed critical thinking worksheets)
10 Pts
Full marks
0 Pts
No marks
10 pts
Total points: 100
